pofme.com New Google Chrome Ads Show
Off Extensions and Translate [VIDEOS]
Posted by POFME.com on April 23rd,
2010
Google has just released two new
ads on YouTube to showcase some
features of its web browser,
Chrome. Extensions and Translate
are two components that flesh
out users’ browsing experiences
while simplifying online actions
at the same time.
The spots
were created by agency
BBH, and they’re drop dead
adorable.The first illustrates
how users can add more
functionality and personalize
their Chrome browsers with
extensions, including ones that
support Twitter, images,
lightboxing and bookmark
syncing. The video features Fats
Waller’s “(Do You Intend to Put
an End To) A Sweet Beginning?”
The second spot shows off Chrome’s native
translation capabilities. The song in this video is
“Plastic Sunshine” by Steven Stern and Stuart Hart.
BBH’s Executive Creative Director, Pelle Sjoenell,
commented on the accessible feel of the spots. “We
wanted to make cousins or nephews to the 2009 films
that we created to drive awareness of the overall
benefits of Chrome. For Translation we want people
to feel the magic of something being automatically
translated right in front of them, just like Chrome
does. For Extensions, we wanted to put forward the
great benefits of adding Extensions to your Chrome
browser. Both are un-tech-like product demos,
showing the work and genius going on behind creating
something that’s essentially very simple to use.”
Without a doubt, these ads give Chrome a magical
quality akin to Willy Wonka and Rube Goldberg — a
much more user-friendly approach than an attempt to
explain the technology or a real-life demo of
Extensions or Translate. What do you think of these
new spots?
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